
For all those Mac users who wonder why Windows users continue to suffer needlessly, consider the following possible reasons, written by a self-professed "die-hard Windows user" to made the switch:
- Ignorance :: Most Windows users are extremely uninformed, thinking they’ll have to “re-learn everything” and that nothing will be familiar. They do not know that Macs are much easier to use and most tasks can be done intuitively.
- The Office :: Since most businesses still use Windows, people think that they have to stick with it for work brought home. However, it is now easy to work across platforms or to even run Windows on their Mac when all else fails.
- Hardware :: Many Windows users might be resistant to the thought of upgrading an entire computer instead of replacing individual components. In light of the falling prices and advances in technology, many users want to upgrade more frequently anyway.
- Price :: Windows users think that Macs are more expensive than PCs, but new Macs are very comparably priced to similarly equipped PCs.
- Lies :: Apple takes lighthearted jabs at Windows in its commercials, but Windows users might interpret this as stretch the truth a bit about its competitors to get business.
- Windows Bashing :: When Steve Jobs berates Vista and Microsoft instead of touting the features and advantages of Apple’s own products, it makes Windows users think that Macs don’t have much going for them.
- Vista :: Vista is the best operating system Microsoft has ever released, and for many users, it is "good enough."
- Mac Users :: Some Mac users are overzealous and scare others away.
Source: "8 Reasons Windows Users Don’t Switch" by Steven Leigh, published at AppleMatters.