"The Power of Ben" on Display

Posted on January 8, 2009 by J. Benjamin Stevens

Earlier this week, I posted about the "formal" launch of Rocket Matter, the premier web-based legal case management, time and billing program.  Over the last few years, I have gotten to know the founders of Rocket Matter, Larry Port and Ariel Jatib, on a personal basis. 

Some time ago, Larry coined the phrase "Power of Ben" in reference to the response Rocket Matter had received as a result of my mentioning it on this blog and in presentations.  Like me, Larry frequently speaks on technology issues, and he recently sent me a link to the speech he gave at the Business of Software 2008 conference last September in Boston.  

In his talk, Larry was very kind to mention me and The Mac Lawyer blog as key components in the early success of Rocket Matter.  He discussed the following four principles in successfully launching a product:

  1. Establish a toe hold
  2. Find niche bloggers
  3. Be prepared to handle your leads
  4. Be part of the dialogue

His entire talk is only six minutes, and it's worth watching for lawyers, entrepreneurs, and anyone who wants to grow his/her business.  You can view the video at the following link, and I want to thank Larry again for all of his nice comments:  http://blip.tv/file/1637563

 

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