The Legal Mac section of the February 2009 Law Practice Today features the article "Marketing & Macs" by Victor J. Medina:
Not just for creative types anymore! A long-time staple of the technology needs of designers, ad agencies, etc., Macs are now worthy opponents of PCs when it comes to the needs of "serious" people. Read more about the ever-growing list of applications designed to help you market your business.
Marketing can mean a lot of things when you are dealing with a law practice these days. Technology has given rise to a new class of marketing activities and the flattening of the world has allowed many attorneys to handle most of their marketing from their living room (or office desk). With all of the services offered on the Internet, lawyers can now design and print their own business cards and brochures online - and many are doing so. More importantly, those attorneys who can create things that are decidedly in the talented-amateur level of design will be able to distinguish themselves from their competition. That’s where Macs come in.
It is well-known that Macs have been, and are, the go-to computer choice for people in the creative world. Most of the notable bloggers, ad agencies, and writers all use Mac computers. (Tom Clancy is even credited with saying, “Never ask a man what kind of computer he drives. If it’s a Mac, he’ll tell you. If not, why embarrass him.”) What’s lesser known is the fact that Macs are becoming the go-to computer for “serious” people who want to separate themselves from the pack in business.
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